Mercedes-Benz Aims for More Luxury in Model Line-up

Sumber: Reuters | Editor: Anastasia Lilin Yuliantina

KONTAN.CO.ID - BERLIN. Mercedes-Benz is honing its identity as a luxury company, its chief technology officer (CTO) said on Thursday, cutting out entry-level models and releasing limited collectibles.

The premium carmaker is reducing the number of models in its entry level segment to four from seven and will bring up its lowest segment by a minimum of "half a class", COT Markus Schaefer said in an interview at the carmaker's strategy day.