TikTok Records Sales of IDR 107 Billion Through Live Shopping

Selasa, 12 September 2023 | 03:30 WIB
TikTok Records Sales of IDR 107 Billion Through Live Shopping
[]
Reporter: Francisca Bertha Vistika | Editor: Syamsul Azhar

TikTok - JAKARTA. Sales on TikTok Shop are increasing. In August 2023, TikTok managed to break the monthly sales record in Indonesia, reaching IDR 107 billion through the Live Shopping feature.

TikTok has a variety of tools to help brands connect with creators and communities for purchases. These include TikTok Creator, Marketplace, TikTok Creative Exchange, Video Shopping Ads, and also Live Shopping Ads. 

According to internal data from TikTok Shop in a press release on Monday (11/9), 1 in 3 TikTok users have purchased products through TikTok Shop. TikTok Shop is eyed due to its Shoppertainment concept (entertainment first, e-commerce second) which is attractive to many parties. 

Baca Juga: Indonesia Bans TikTok from Doing Social Media and E-Commerce Business Simultaneously

Entering its third year of operation in Indonesia, TikTok Shop again broke the sales record through the Live Shopping feature worth IDR 107 billion. This achievement was driven by collaborations between affiliates with local brands and public figures. 

For information, three TikTok affiliate creators include Richard Lee as a beauty creator, Mami Louisse as the Queen of Affiliates, and Kohcun as the king of electronics. 

The uniqueness of these three affiliate creators is driven by their similar personal branding, which is a passion for providing product information and reviews packaged in creative content. 

TikTok management said, that in addition to encouraging creators to earn income with this TikTok Shop, it is also expected to provide comfort for all users in shopping, by providing product search features, ease of checkout process, and checking delivery in one application. 

Baca Juga: Tik Tok Agresif, E-Commerce Defensif

In addition, the hope is that business activists from small to large scale have the opportunity to increase sales directly through short video creations and attractive live-streaming activities.

Going forward, TikTok Shop is committed to continuously providing comprehensive support to local SMEs, such as assistance in orientation, incubation, and various programs that contribute to their business growth.

Bagikan

Berita Terbaru

Harga Emas Cetak Rekor Sepanjang Masa, Begini Pendapat Para Pakar
| Kamis, 09 Oktober 2025 | 10:06 WIB

Harga Emas Cetak Rekor Sepanjang Masa, Begini Pendapat Para Pakar

Ray Dalio menuturkan emas merupakan diversifikasi aset yang baik, investor sebaiknya menaruh 15% portofolio di emas

Patriotisme Tanpa Prospektus
| Kamis, 09 Oktober 2025 | 09:32 WIB

Patriotisme Tanpa Prospektus

Keterbukaan bukan sekadar soal informasi yang dibagikan, tetapi juga soal konsistensi antara niat dan pelaksanaan, satunya kata dengan perbuatan.

Uang Kripto
| Kamis, 09 Oktober 2025 | 09:13 WIB

Uang Kripto

Inovasi harus dikawal regulasi dan kebebasan harus tetap tunduk pada stabilitas. Karena uang bukan hanya alat tukar, tapi juga cermin kepercayaan.

Usai Private Placement Rp 30,5 T Beban Utang Menciut, Kinerja GIAA bisa Terbang Lagi?
| Kamis, 09 Oktober 2025 | 09:05 WIB

Usai Private Placement Rp 30,5 T Beban Utang Menciut, Kinerja GIAA bisa Terbang Lagi?

PT Garuda Indonesia Tbk (GIAA)  secara bertahap merealisasikan rencana penambahan armada dan rute baru.

Minat Investor Asing di Saham Grup Barito Beragam, Namun Prospek Cenderung Seragam
| Kamis, 09 Oktober 2025 | 08:43 WIB

Minat Investor Asing di Saham Grup Barito Beragam, Namun Prospek Cenderung Seragam

Kenaikan harga saham-saham Grup Barito didorong oleh kombinasi faktor fundamental dan sentimen pasar. 

Bukan Blackrock tapi State Street yang Konsisten Borong Saham BBCA, BMRI, BBRI & BBNI
| Kamis, 09 Oktober 2025 | 08:29 WIB

Bukan Blackrock tapi State Street yang Konsisten Borong Saham BBCA, BMRI, BBRI & BBNI

Ada potensi pemulihan minat asing di saham bank, walaupun secara akumulatif sepanjang 2025 masih akan tetap mencatatkan posisi net foreign sell.

Ada Kebijakan Koboi, Keyakinan Konsumen Malah Melemah, Simak Proyeksi IHSG Hari Ini
| Kamis, 09 Oktober 2025 | 08:13 WIB

Ada Kebijakan Koboi, Keyakinan Konsumen Malah Melemah, Simak Proyeksi IHSG Hari Ini

Keyakinan konsumen ini tercatat turun dari bulan sebelumnya yang mencapai 117,2. IKK ini menyentuh level terendah sejak Mei 2022. ​

Viral Menu Pangsit Goreng di Program Makan Bergizi
| Kamis, 09 Oktober 2025 | 07:52 WIB

Viral Menu Pangsit Goreng di Program Makan Bergizi

Kepala SPPG Mampang 1 Depok Mustika Fie beralasan memilih pangsit di menu MBG untuk menghindari food waste.

Bank Daerah Lain Minta Kucuran Dana Pemerintah
| Kamis, 09 Oktober 2025 | 07:51 WIB

Bank Daerah Lain Minta Kucuran Dana Pemerintah

Bank Jakarta dan Bank Jatim siap menyalurkan dana dari pemerintah ke sektor produktif terutama UMKM. 

Presiden Prabowo Melantik 25 Pejabat Negara
| Kamis, 09 Oktober 2025 | 07:48 WIB

Presiden Prabowo Melantik 25 Pejabat Negara

Menteri Sekretariat Negara Prasetyo Hadi memastikan jabatan wamenkeu akan diisi oleh dua orang saja usai Anggito resmi menjabat menjadi Ketua LPS

INDEKS BERITA

Terpopuler