TikTok Records Sales of IDR 107 Billion Through Live Shopping

Selasa, 12 September 2023 | 03:30 WIB
TikTok Records Sales of IDR 107 Billion Through Live Shopping
[]
Reporter: Francisca Bertha Vistika | Editor: Syamsul Azhar

TikTok - JAKARTA. Sales on TikTok Shop are increasing. In August 2023, TikTok managed to break the monthly sales record in Indonesia, reaching IDR 107 billion through the Live Shopping feature.

TikTok has a variety of tools to help brands connect with creators and communities for purchases. These include TikTok Creator, Marketplace, TikTok Creative Exchange, Video Shopping Ads, and also Live Shopping Ads. 

According to internal data from TikTok Shop in a press release on Monday (11/9), 1 in 3 TikTok users have purchased products through TikTok Shop. TikTok Shop is eyed due to its Shoppertainment concept (entertainment first, e-commerce second) which is attractive to many parties. 

Baca Juga: Indonesia Bans TikTok from Doing Social Media and E-Commerce Business Simultaneously

Entering its third year of operation in Indonesia, TikTok Shop again broke the sales record through the Live Shopping feature worth IDR 107 billion. This achievement was driven by collaborations between affiliates with local brands and public figures. 

For information, three TikTok affiliate creators include Richard Lee as a beauty creator, Mami Louisse as the Queen of Affiliates, and Kohcun as the king of electronics. 

The uniqueness of these three affiliate creators is driven by their similar personal branding, which is a passion for providing product information and reviews packaged in creative content. 

TikTok management said, that in addition to encouraging creators to earn income with this TikTok Shop, it is also expected to provide comfort for all users in shopping, by providing product search features, ease of checkout process, and checking delivery in one application. 

Baca Juga: Tik Tok Agresif, E-Commerce Defensif

In addition, the hope is that business activists from small to large scale have the opportunity to increase sales directly through short video creations and attractive live-streaming activities.

Going forward, TikTok Shop is committed to continuously providing comprehensive support to local SMEs, such as assistance in orientation, incubation, and various programs that contribute to their business growth.

Bagikan

Berita Terbaru

IHSG Lesu Sepanjang Kuartal Pertama 2025, Market Cap Tergerus Rp 1.370 Triliun
| Senin, 31 Maret 2025 | 09:06 WIB

IHSG Lesu Sepanjang Kuartal Pertama 2025, Market Cap Tergerus Rp 1.370 Triliun

Penurunan IHSG membuat nilai kapitalisasi pasar Bursa Efek Indonesia (BEI) menjadi sebesar Rp 11.019 triliun per 27 Maret 2025

Kinerja Keuangan 2024 Solid, Harga Saham MDIY Merosot 25% di Kuartal I-2025
| Senin, 31 Maret 2025 | 09:00 WIB

Kinerja Keuangan 2024 Solid, Harga Saham MDIY Merosot 25% di Kuartal I-2025

Manajemen MDIY berencana membuka lebih dari 270 toko tambahan di 2025 demi memperkuat strategi pertumbuhan jangka panjangnya.

Saham AMMN Longsor, Kekayaan Agoes Projosasmito Tergerus di Awal 2025
| Senin, 31 Maret 2025 | 06:00 WIB

Saham AMMN Longsor, Kekayaan Agoes Projosasmito Tergerus di Awal 2025

Nama Agoes Projosasmito merangsek ke dalam daftar 10 orang terkaya se-Indonesia pada 2023 dengan total kekayaan US$ 5,4 miliar.

Kekayaan Prajogo Pangestu Tak Lagi Turun Signifikan, Buyback Bentengi Penurunan Saham
| Senin, 31 Maret 2025 | 01:00 WIB

Kekayaan Prajogo Pangestu Tak Lagi Turun Signifikan, Buyback Bentengi Penurunan Saham

Pembelian kembali saham dilakukan untuk meningkatkan kinerja saham sesuai dengan kondisi fundamental dan menjaga kepercayaan publik.

Tren Rupiah Masih Melemah, Aset Kripto Bisa Jadi Pilihan
| Minggu, 30 Maret 2025 | 16:15 WIB

Tren Rupiah Masih Melemah, Aset Kripto Bisa Jadi Pilihan

Aset kripto bisa menjadi salah satu pilihan karena karakteristiknya yang lebih tahan terhadap penurunan daya beli uang. ​

Harga Bitcoin (BTC) Anjlok, Nilai Altcoin Ikut Terkoreksi
| Minggu, 30 Maret 2025 | 15:51 WIB

Harga Bitcoin (BTC) Anjlok, Nilai Altcoin Ikut Terkoreksi

Pasar kripto mengalami tekanan jual. Harga Bitcoin kembali terkoreksi dan menyeret sejumlah altcoin ke dalam tren bearish. ​

Jangan Asal Membeli, Simak Tips Aman Berinvestasi Emas
| Minggu, 30 Maret 2025 | 15:43 WIB

Jangan Asal Membeli, Simak Tips Aman Berinvestasi Emas

CEO LAKUEMAS Edy Setiawan mengimbau masyarakat untuk selalu memastikan keaslian emas untuk mengantisipasi kekhawatiran seputar keamanan.​

Anak Usaha Barito Renewables (BREN) Teken Kerjasama Sewa Rig Pengeboran Panas Bumi
| Minggu, 30 Maret 2025 | 15:30 WIB

Anak Usaha Barito Renewables (BREN) Teken Kerjasama Sewa Rig Pengeboran Panas Bumi

Perjanjian ini berlaku sejak 27 Maret 2025 sebagai tanggal efektif dan akan berlaku selama 132 bulan sejak tanggal effektif atau 26 Maret 2036.

Tahun 2024, Rugi Bersih Kapuas Prima Coal (ZINC) Membengkak 480%
| Minggu, 30 Maret 2025 | 15:09 WIB

Tahun 2024, Rugi Bersih Kapuas Prima Coal (ZINC) Membengkak 480%

Kerugian PT Kapuas Prima Coal Tbk (ZINC) melonjak dari Rp 20,70 miliar pada 2023 menjadi Rp 121,07 miliar pada 2024.​

Laba Bersih Semen Indonesia (SMGR) Anjlok 66,8% Pada 2024
| Minggu, 30 Maret 2025 | 15:03 WIB

Laba Bersih Semen Indonesia (SMGR) Anjlok 66,8% Pada 2024

PT Semen Indonesia (Persero) Tbk (SMGR) mencatat laba bersih Rp 719,76 miliar pada 2024, anjlok 66,84% secara tahunan dibanding tahun 2023.

INDEKS BERITA

Terpopuler