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Netflix Goes to 'Tollywood' and Beyond for Long-sought India Growth

Selasa, 24 Mei 2022 | 14:45 WIB
Netflix Goes to 'Tollywood' and Beyond for Long-sought India Growth

ILUSTRASI. Netflix aggressively chasing deals in Tollywood as the Telugu film and TV industry is known, as well as in the Tamil film and TV industry. REUTERS/Dado Ruvic

Sumber: Reuters | Editor: Anastasia Lilin Yuliantina

KONTAN.CO.ID - MUMBAI. In southern India, devoted fans worship film and TV stars like gods, erecting huge statues of actors which are bathed in milk as part of prayer rituals for a movie's success. Netflix aggressively chasing deals in Tollywood as the Telugu film and TV industry is known, as well as in the Tamil film and TV industry.

This is the market Netflix Inc, a streaming laggard in India, is now eager to tap. It has a range of Indian films across various regions to showcase but for TV series - key to keeping viewers loyal to its platform - it only has a few hit shows in Hindi and no TV shows at all in regional languages.


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